Digital signage is a brand-new media concept. It is a public place where large-scale shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other streams gather, through large-screen terminal display devices, to release commercial, financial and entertainment information.

With the continuous development of modern technology, the application of digital signage display technology will be ubiquitous. The development of the digital signage market in the past two years is optimistic. On the one hand, various technological innovations have created many new functions, and on the other hand, the market demand has increased. In the future, the digital signage industry will focus more on interactive functions, and may develop in the following directions.

1. The content is more personalized

By understanding the relevant information of the audience and providing targeted content, combined with the development of the mobile Internet, the content will be more personalized and targeted, and can be associated with many dynamic factors, such as weather, inventory, latest information, etc.

2. Wireless data network

The wireless network will allow the LCD advertising machine to have a faster and safer network connection, just like smartphones and tablet computers, and can be used with mobile electronic devices such as mobile phones and tablet computers. The two networks can be shared.

3. Mobile intelligent interaction becomes the mainstream

In the future, interactive functions will become the mainstream of the LCD advertising machine industry. It can interact with consumers through visible and dynamic content, and can also be used for coupons and promotions.

It can provide consumers with the content they need, simplify the participation process of consumers, let them change from passive reception to active reception, and realize the function of human-computer interaction.

4. Fast response

Digital signage is the best communication tool for dynamic content display, and it is a very significant advantage to provide consumers with what they want faster.

5. Smaller pixel pitch

In the future, the pixel pitch of digital signage displays will be smaller, which means higher display resolution and better dynamic display effects.

6. Pay more attention to location

Digital signage is ideal for location-based advertising. Research shows that 72% of consumers would respond to an interactive message if they could see a relevant retail location.